A lot of people started wearing them from J. Then he was the first one to wear them, on the cover of ‘ Butterfly Effect.’ It became this iconic jogging pant Migos was wearing them, and I guess Offset gave them to Cardi B, and Cardi B had them on Instagram something like, ‘These are my sweatpants now’. We made these joggers that we call ‘Know You Rider’ joggers-named after a Grateful Dead song-and when I made them I swear to you I told Erika, ‘these are for Travis Scott.’ Straight up. RC: “Honestly speaking, the Travis thing was crazy. The fringed joggers were made with Travis Scott in mind, but they never imagined to see them on the rapper’s album cover: Everybody really digged it because it was something that was close to home.” Like Nirvana-it’s the iconic ‘Nevermind’ font identity and we worked with this artist Othelo Gervacio. We took the name and then referenced things that we loved as a kid. It was this iconic cover about the Marielitos and all these gangsters, cocaine cowboys, and crazy stuff that was happening. It was called Paradise Lost with the map of Florida. RC: “What’s cool is Paradise Lost itself was the cover story title of a Time magazine from like 1981. The term Paradise Lost is a direct reference to Miami:ĮC: “This is about Miami, so we wanted to reference the Miami heyday that you read about, like in the ’80s.” We want to make things that are real and what we want to wear, what we want to sell.” We’re not coming to the table to say, ‘we are fashion designers.’ We’re not, we didn’t go to school for that. We collaborated with famous maisons like Ladurée- Alchemist coffee, Alchemist juice, Alchemist placemats, Alchemist mugs.

We did a pop-up in Paris when we launched the brand, in Palais Royal, and we took over a space that was a 300-year-old coffee shop called Café Corazza that Napoleon used to go to. RC: “It’s really not about a fashion thing or about a street movement, it’s more about lifestyle. We started with the capsule Paradise Lost very simple t-shirts and hoodies.” started as a small project and it blossomed. When they couldn’t find what they were looking for in the market, they went out and made it themselves:ĮC: “We saw a shift in the whole market where, for us, we were missing something, something that we wanted to see and wanted to sell to our clients. We’ve been lucky enough to dive into the depths of Erika’s Givenchy and Céline-clad closet, but we had yet to sit down with both creatives together and chat about their new luxurious line (think: wire-embroidered sweaters and hand-distressed pants), their new studio space, and their plans to move into fragrance and footwear. The brains behind the coveted brand are the cool and stylish couple, Erika and Roma Cohen. If you’ve seen the orange fringe jogging pants Travis Scott wore on the cover of “ Butterfly Effect” or the green leather track pants that J Balvin has been sporting, then you’re already familiar with the collection. Within the past year, much to everyone’s approval, they’ve launched their own in-house namesake label. For years they’ve been hosting pop ups and activations with the likes of Colette, Snarkitecture, and Jerry Lorenzo. The shop carries some of the most sought after streetwear and luxury brands, like Mastermind, Chrome Hearts, Readymade, and Vetements. A trip down to Miami wouldn’t be complete without hitting up the legendary Alchemist store, located on the fifth level of a South Beach parking garage.

Alchemist coffee miami